Gerald Ross Agency
Brookings, Oregon — Founded 1937
Oregon's South Coast independent insurance agency — serving families, fishermen, farmers, and businesses for 89 years.
Three Agencies. One Mission. 89 Years of Protecting Oregon.
Gerald Ross Agency was founded in 1937 in Brookings, Oregon — right on the South Oregon Coast. What began as a small independent agency serving local families and fishermen has grown into one of Oregon's most trusted names in insurance, representing over 50+ top-rated carriers across ten states. Gerald Ross built this agency on a single principle: put the client first. As an independent agent, he was never beholden to one company — he could shop the market and find the best coverage at the best price for every person he served. That principle guides every policy we write today.
Insure Pacific, based in Bend, Oregon, carries that same independent spirit into Central Oregon and the Pacific Northwest. Serving the Bend metro, the Cascades, and beyond, Insure Pacific brings the same market access and personalized service that GRA pioneered on the coast — now reaching clients across the high desert, mountains, and Willamette Valley.
Prineville Insurance, rooted in Crook County, is the agency of choice for Prineville, Madras, Redmond, and the ranching and farming communities of Central Oregon. Whether it's a cattle operation, a small business on Main Street, or a family home in the high desert, Prineville Insurance understands the unique risks of rural Oregon and builds coverage that fits. Together, GRA, Insure Pacific, and Prineville Insurance form a family of agencies united by one mission: to provide coverage that competes with the big national carriers while treating every client like a neighbor — because they are.
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Our Core Values
These values have guided Gerald Ross Agency for over 89 years and continue to shape everything we do.
Integrity
We always act in our clients' best interests, providing honest, unbiased advice.
Community
We are deeply rooted in the Oregon Coast and committed to the communities we serve.
Excellence
We hold ourselves to the highest standards in coverage, service, and expertise.
Care
We treat every client like family, providing personalized attention and genuine care.
Experience
89 years of insurance expertise means we've seen it all and can handle anything.
Local
We know the Oregon Coast — its risks, its regulations, and its people — better than anyone.
Frequently Asked Questions About Gerald Ross Agency
Quick answers to common questions about our agency, history, and services.
